Conjunction Junction

Tuesday, December 12, 2006

Media Ownership

Media Ownership

I was very interested to learn about what corporations own the media I consume. When listening to the radio, I often listen to The Current. This is a station owned by Minnesota Public Radio. I also listen to Drive 105. I was really interested when I learned that this channel is owned by Disney. Drive 105 often advertises themselves saying that they are the only station in the Twin Cities that is not owned by Clear Channel. However, these advertisements leave out the fact that they are owned by Disney.

Aside from listening to Drive 105, I have been to many concerts that are sponsored by Drive 105, especially at First Ave. So, in essence, these concerts and artists are sponsored by Disney. This becomes very interesting when looking at the fact that Disney is often thought of as a family oriented broadcasting corporation. However, when looking at the other types of media I consume, I am more convinced that Disney is changing its image, or just branching out further into the market.

There is one television show that I will take time out of my day to watch on a consistent basis, and it is Gray’s Anatomy. This program is aired on a network that is also owned by Disney. Although I had not previously thought of myself as a supporter of Disney, it is apparent through my media consumption that I, although unwittingly, support Disney.

The corporations that own Media outlets have a large effect on what content they can air. So although Drive 105 is not owned by Clear Channel, it is not free from corporate decisions and censorship. Also, because so few corporations own so many media outlets, the content from one media type and broadcasting station to another may not be that different. This is because they are all owned by the same few corporations. Before there can be truly varied content and multiple perspectives, there must be fewer media outlets owned by the same corporations.

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